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Colours trigger emotions, and your brand colours convey feelings and experiences more than you might think.

Fonts, typeface, typography… so many names. “I can just pick one I like whenever I need one can’t I - does it really matter?” Yes, it does. Very much. You’ve spent time working through your brand strategy (If you haven’t yet, you can more about it here), and you know what makes you stand out from your competitors. The logo is designed, and you have your brand colours. Great, well done! However, please don’t fall flat on your branded face by forgetting to give your fonts the a

Basic strategy, design and consistency So you're a few years into running your own small business. You're an expert in your field, or maybe you have a passion you're looking to fulfil. Perhaps you stumbled upon an opportunity and stuck with it. It doesn't matter. Well done, it's an achievement worth celebrating! You're finally in a place where you can breathe and pay attention to the details in your business. However, you've noticed a few things aren't adding up. Having kept

For many business owners, branding and marketing is a tricky topic and often not prioritised. It could be for budget reasons or simply not knowing where to start. Branding is an essential aspect of your business, and you should never ignore it. Think carefully about it and you will have success. Smallbizgenius says: Do it right, and it can increase revenue by up to 23%. Branding is what people say about you when you are not in the room. Jeff Bezos, the founder of Amazon If yo

Today you can create a decent small website in a day pretty much. With so many tools and templates, there is no excuse other than to have a great website. Your homepage needs to be well-designed, load fast and look professional. 0.05 seconds is all you have to convince people to stay on your website according to some experts. Having worked with several of my clients and reviewed their online presence, it's quite clear that not everyone pays attention to the customer journey o

How do you as a brand ensure that you aren't perceived the same as everyone else? I've put together 5 simple truths that will help you stand out. 1. Stay true to yourself. If you like it others will too. In businesses, it's your job to find out who those people are and focus on that group alone. Don't try and sell or communicated with everyone. It never works. Find your ideal customer and talk only to them. 2. Be consistent. Whatever you decide, stick with it and don't deviat