For branding updates

and it's about your ability to make an emotional connection between your brand and your audience. Branded storytelling can have a massive influence on whether your customer will buy from you or not. It allows you to create a chosen narrative around your brand's values and establish a personality that your audience wants to get closer to. You basically want to create that cool kid in class that everyone wants to be friends with. The definition of 'cool' depends on your audienc

You wouldn't want to continue without these simple steps. Your business is up and running! However, it’s a little sluggish, and you’re not sure what’s stopping you from growing. You’re on social media; you have a logo; you have your colour scheme. Now what? Maybe, it’s worth looking at a brand strategy checklist to help you. Branding is a topic that can get very complex, but there are some key things you can do yourself as a small business to improve your brand presence on a

89% of businesses have stopped contracts due to bad customer service. The brand damage caused is often avoidable.

Be authentic, be visible, be on brand… phew! It's exhausting, but I bet you hear these messages every day as a small business owner. With photography and imagery an essential aspect of your branding strategy and social media management, you may decide to invest in a photographer to help you get professional brand images. If you do, what are the key things you need to know? Every reputable brand has a consistent personality, as well as a visual appearance. Just as you wouldn't

Colours trigger emotions, and your brand colours convey feelings and experiences more than you might think.

Fonts, typeface, typography… so many names. “I can just pick one I like whenever I need one can’t I - does it really matter?” Yes, it does. Very much. You’ve spent time working through your brand strategy (If you haven’t yet, you can more about it here), and you know what makes you stand out from your competitors. The logo is designed, and you have your brand colours. Great, well done! However, please don’t fall flat on your branded face by forgetting to give your fonts the a

Basic strategy, design and consistency So you're a few years into running your own small business. You're an expert in your field, or maybe you have a passion you're looking to fulfil. Perhaps you stumbled upon an opportunity and stuck with it. It doesn't matter. Well done, it's an achievement worth celebrating! You're finally in a place where you can breathe and pay attention to the details in your business. However, you've noticed a few things aren't adding up. Having kept

In simple terms, brand guidelines are developed so you don’t forget who you are and what you look like! They tell you what your logo should look like and how it should be used by including the following information, along with details of how to use them: Your brand strategy Main logo Any other logo variations Fonts Colours You could also consider expanding this further, especially if you’re working with external parties to help them to understand your business better. Tone of

For many business owners, branding and marketing is a tricky topic and often not prioritised. It could be for budget reasons or simply not knowing where to start. Branding is an essential aspect of your business, and you should never ignore it. Think carefully about it and you will have success. Smallbizgenius says: Do it right, and it can increase revenue by up to 23%. Branding is what people say about you when you are not in the room. Jeff Bezos, the founder of Amazon If yo

Today you can create a decent small website in a day pretty much. With so many tools and templates, there is no excuse other than to have a great website. Your homepage needs to be well-designed, load fast and look professional. 0.05 seconds is all you have to convince people to stay on your website according to some experts. Having worked with several of my clients and reviewed their online presence, it's quite clear that not everyone pays attention to the customer journey o

Depending on your business goal, being on Facebook could be the perfect and affordable space for your business. The question is, what format works best for you? A page or a group? Or both? Let's take a look. 2.6 billion people are using Facebook today and according to Marketing Academy, Over 80% of consumers first hear about a business on Facebook and Instagram. I frequently get asked what the difference between a page and a group is. Equally as often do I hear people refer t

How do you as a brand ensure that you aren't perceived the same as everyone else? I've put together 5 simple truths that will help you stand out. 1. Stay true to yourself. If you like it others will too. In businesses, it's your job to find out who those people are and focus on that group alone. Don't try and sell or communicated with everyone. It never works. Find your ideal customer and talk only to them. 2. Be consistent. Whatever you decide, stick with it and don't deviat

Let's talk about something a little tabu. Money! Very few like to talk about it, yet most of us have it front of mind when we purchase something. And we don't like to spend too much for what we are buying. For most people, price matters and we want value. Something is only expensive if the value to the price doesn't match. There are 4 reasons why anyone buys anything: Pain in the present They're experiencing a problem and need it fixed immediately. Pain in the future They're

How many times have you had your phone on the table when you are with your friends? If it pings, do you look at it? Yes, I thought so. Potential customers are distracted in the same way every time a competitor is speaking. You need to ensure you keep their attention. You need to keep your customers' attention and better still, their loyalty. It's simply too expensive to always chase new customers and only focus on acquisition. Even when people are successful at paying attenti

How many emails do you get per day? An average office inbox receives 121 emails per day. Spread that across more or less active companies and you quickly know that some will receive a lot more than that. So how do you get positive engagement? We use our phones on average just over 3 hours a day. We read on our way to a meeting or to pick up the kids. We don't pay as much attention as we should and a quick read can sometimes cause miscommunication. So how can you ensure that y