News & Updates | Pink Pineapple

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Welcome to the blog

Apr 14
3 min

What the font!

Fonts, typeface, typography… so many names. “I can just pick one I like whenever I need one can’t I - does it really matter?” Yes, it does. Very much. You’ve spent time working through your brand strategy (If you haven’t yet, you can more about it here), and you know what makes you stand out from your competitors. The logo is designed, and you have your brand colours. Great, well done! However, please don’t fall flat on your branded face by forgetting to give your fonts the a

Anna Seefeldt

Mar 19
5 min

How to improve your business brand value and increase your revenue

Basic strategy, design and consistency So you're a few years into running your own small business. You're an expert in your field, or maybe you have a passion you're looking to fulfil. Perhaps you stumbled upon an opportunity and stuck with it. It doesn't matter. Well done, it's an achievement worth celebrating! You're finally in a place where you can breathe and pay attention to the details in your business. However, you've noticed a few things aren't adding up. Having kept

Beginners Guide - What is branding and is it important for small businesses?

Pink Pineapple

Nov 25, 2020
4 min

Beginners Guide - What is branding and is it important for small businesses?

For many business owners, branding and marketing is a tricky topic and often not prioritised. It could be for budget reasons or simply not knowing where to start. Branding is an essential aspect of your business, and you should never ignore it. Think carefully about it and you will have success. Smallbizgenius says: Do it right, and it can increase revenue by up to 23%. Branding is what people say about you when you are not in the room. Jeff Bezos, the founder of Amazon If yo

13 simple yet important things to include on your website.

Anna Seefeldt

May 18, 2020
4 min

13 simple yet important things to include on your website.

Today you can create a decent small website in a day pretty much. With so many tools and templates, there is no excuse other than to have a great website. Your homepage needs to be well-designed, load fast and look professional. 0.05 seconds is all you have to convince people to stay on your website according to some experts. Having worked with several of my clients and reviewed their online presence, it's quite clear that not everyone pays attention to the customer journey o

What is the difference between a Facebook Group and a Facebook Page and which one is right for you?

Anna Seefeldt

Feb 25, 2020
3 min

What is the difference between a Facebook Group and a Facebook Page and which one is right for you?

Depending on your business goal, being on Facebook could be the perfect and affordable space for your business. The question is, what format works best for you? A page or a group? Or both? Let's take a look. 2.6 billion people are using Facebook today and acording to Marketing Academy, Over 80% of consumers first hear about a business on Facebook and Instagram. I frequently get asked what the difference between a page and a group is. Equally as often do I hear people refer to

Anna Seefeldt

Dec 15, 2019
2 min

5 top tips to cut through market noise and create a successful small business brand

How do you as a brand ensure that you aren't perceived the same as everyone else? I've put together 5 simple truths that will help you stand out. 1. Stay true to yourself. If you like it others will too. In businesses, it's your job to find out who those people are and focus on that group alone. Don't try and sell or communicated with everyone. It never works. Find your ideal customer and talk only to them. 2. Be consistent. Whatever you decide, stick with it and don't deviat

Don't be afraid to tell your price. It is only expensive if the value to the price doesn't match.

Pink Pineapple

Nov 11, 2019
2 min

Don't be afraid to tell your price. It is only expensive if the value to the price doesn't match.

Let's talk about something a little tabu. Money! Very few like to talk about it, yet most of us have it front of mind when we purchase something. And we don't like to spend too much for what we are buying. For most people, price matters and we want value. Something is only expensive if the value to the price doesn't match. There are 4 reasons why anyone buys anything. Pain in the present: They're experiencing a problem and need it fixed immediately. Pain in the future: They'

Pink Pineapple

Oct 14, 2019
2 min

Creating brand loyalty is key in a distracted digital world.

How many times have you had your phone on the table when you are with your friends? If it pings, do you look at it? Yes, I thought so. Potential customers are distracted in the same way every time a competitor is speaking. You need to ensure you keep their attention. You need to keep your customers' attention and better still, their loyalty. It's simply too expensive to always chase new customers and only focus on acquisition. Even when people are successful at paying attenti

Five simple ways to avoid email conflict and improve communication.

Pink Pineapple

Sep 15, 2019
2 min

Five simple ways to avoid email conflict and improve communication.

How many emails do you get per day? An average office inbox receives 121 emails per day. Spread that across more or less active companies and you quickly know that some will receive a lot more than that. So how do you get positive engagement? We use our phones on average just over 3 hours a day. We read on our way to a meeting or to pick up the kids. We don't pay as much attention as we should and a quick read can sometimes cause miscommunication. So how can you ensure that y