Storytelling - The most powerful marketing tool today
and it's about your ability to make an emotional connection between your brand and your audience. Branded storytelling can have a massive influence on whether your customer will buy from you or not. It allows you to create a chosen narrative around your brand's values and establish a personality that your audience wants to get closer to. You basically want to create that cool kid in class that everyone wants to be friends with. The definition of 'cool' depends on your audienc