Razor-sharp brand strategy
and targeted communications
Studs & Stones, a boutique jeweller creating bespoke pieces that fit your existing studs giving them a new creative and bold life.
A complete re-branding package to ensure all elements were up-to-date for the online boutique to showcase the unique personality of the owner and her hand-made pieces
Strategy development included:
To allow every woman an opportunity to show her inner creative personality.
Empower women to be and feel bold, confident, creative and unique.
To provide everyday diamond studs and pearls a new fun meaning and purpose with some added colour and edge.
The work resulted in a bold and fresh combination of classic and modern. From the strategy, there was a new logo designed together with a new icon to represent the plus in the name, the diamond claw as well as the sparkle in her beautiful pieces.
The strategy and design translated into a strong yet classic colour palette to showcase the confidence of the brand.
Studs + Stones also purchased the photoshoot add-on in partnership with Zebra Jojo Photography
- Brand Strategy
- Mood board
- Marketing Strategy