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Razor-sharp brand strategy

and targeted communications

Client

Studs & Stones, a boutique jeweller creating bespoke pieces that fit your existing studs giving them a new creative and bold life.

Project

A complete re-branding package to ensure all elements were up-to-date for the online boutique to showcase the unique personality of the owner and her hand-made pieces

Solutions

Strategy development included:

Purpose: 

To allow every woman an opportunity to show her inner creative personality.

Vision:

Empower women to be and feel bold, confident, creative and unique.

Mission:

To provide everyday diamond studs and pearls a new fun meaning and purpose with some added colour and edge.

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The work resulted in a bold and fresh combination of classic and modern. From the strategy, there was a new logo designed together with a new icon to represent the plus in the name, the diamond claw as well as the sparkle in her beautiful pieces.

 

The strategy and design translated into a strong yet classic colour palette to showcase the confidence of the brand.

Studs + Stones also purchased the photoshoot add-on in partnership with Zebra Jojo Photography

Deliverables:

- Brand Strategy

- Mood board

- Logo

- Colours

- Fonts

- Patterns

- Photoshoot

- Marketing Strategy

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