FitNut Loft Logo

FitNut Loft

FitNut Loft is the only fitness studio in Singapore that focuses on pilates, weight training, sling training and nutrition.


Their goal is to help their customers feel stronger, confident and younger.  Their brief was to develop a new identity representing a fun yet cool rough city-style whilst also incorporating femininity.


FitNut Loft


Fitness, Wellness, B2C

Brand Identity

FitNut Loft Logo

With a successful business with plans to expand. Pink Pineapple got appointed to develop a clear brand strategy as well as a full re-design of their branding.

We approached the brief with a clear understanding that this was a personal brand where the full story had a strong connection to the business owner and we wanted this to be evident.

The result shows a strong, tough yet fun-loving design and strategy attracting the target market of women in their 40's and 50's who want results but also to have fun.


Brand Strategy, Mood board, Brand Identity, Shop signage, Templates & Mockups 

Visual Identity

FitNut Loft Mockup
FitNut Loft Mockup



Anna Seefeldt, Pink Pineapple


Petra Peltoniemi, Creabuena