Lifework works with successful women who want better work-life balance, fulfilling relationships, productive careers and financial freedom.
Sam had been in business a few years and felt it was time to establish a clear strategy, re-fresh her brand identity and and build a new website filled with fresh photography that represents her approach.
Pink Pineapple worked together with Pat Fancy Girl and Zebra Jojo to create a clear brand strategy, brand guidelines, website and a portfolio of clear brand images.
Health, Wellness, Brand Strategy, Website Development, Branding
Lai Han approached us to help create a brand strategy for Lifework. We had multiple discussions to understand the brand as well as mission and goals.
Inspired by the existing dandelion, a more minimalist look in warmer tones was created to bring out Lifework's message to its audience.