Oxygen, a boutique advisory firm specialising in tech startups in Singapore and internationally.
It is a hub where startups and entrepreneurs join to find useful resources and support throughout the lifecycle of their fast-moving businesses.
Professional Services, Technology
The brief stated the importance of presenting the businesses as full circle professional services brands. The logo and icon had to represent it as a place where the founders can come for all things business admin related support.
The strapline that was developed 'Trust, breathe, succeed' gives the clients the reassurance that they can focus on running their businesses.
The logo icon represents the multi options available for every client irrespective of where they are in the business cycle.