Oxygen Advisory Logo

Oxygen

Oxygen, a boutique advisory firm specialising in tech startups in Singapore and internationally. 

It is a hub where startups and entrepreneurs join to find useful resources and support throughout the lifecycle of their fast-moving businesses.

CLIENT

Oxygen Advisory

TAGS

Professional Services, Technology

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Brand Identity

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The brief stated the importance of presenting the businesses as full circle professional services brands. The logo and icon had to represent it as a place where the founders can come for all things business admin related support.

The strapline that was developed 'Trust, breathe, succeed' gives the clients the reassurance that they can focus on running their businesses. 

The logo icon represents the multi options available for every client irrespective of where they are in the business cycle.

DELIVERABLES

Brand Strategy & Brand Design 
Oxygen Advisory Namecard Mockup

ACKNOWLEDGEMENTS

BRAND STRATEGY

Anna Seefeldt, Pink Pineapple

BRAND IDENTITY DESIGN 

Petra Peltoniemi, Creabuena